Coldplay fans the world over are excitedly readying themselves for the band's fifth studio album, Mylo Xyloto (don't ask me how to pronounce it!). Released worldwide tomorrow on EMI, the band - whose hits include 'Viva la Vida' and 'The Scientist'- have stated that they've looked to explore various avenues of music whilst developing the album. Describing Mylo Xyloto as a concept album following two characters in their search for love, bassist Guy Berryman has also said that they've been "brave and bold" with the songs featured on the record by exploring "modern, urban and dance influences".
Having already released two singles from the upcoming album, fans have been given a taster of what to expect from the four-piece's latest venture; with opinion being seemingly divided. I was very impressed with the life-affirming 'Every Teardrop Is a Waterfall'. The lively guitar riffs and stadium-pleasing sound of the maiden single is everything fans have come to love from Coldplay. Overall a safe, but nonetheless, impressive effort. The real crowd- splitter, though, is current single 'Paradise'. Posted online last month to a mixed reception, the track has a strong R&B feel to it which sounds light-years apart from the Coldplay circa 'Parachutes'. Similar to many other Coldplay songs, it's catchy. However, I expect more from the band. Lyrically and musically it's just not special enough and for a group who freely admit that their lyrics are "a bit shit", you'd guess that they'd try a bit harder to replicate the success of far more memorable hits such as 'Clocks' and 'Fix You'. Even when you strip back the soulful groove to of 'Paradise', you're left with a samey Coldplay tune complete with the token “woahs”.
The video to 'Paradise' isn't that much better either. Opening to a set of promising cinematic frames, I was hoping for an impressive music video which did justice to the conceptual theme of the album. However, as soon as the dodgy elephant costume came into shot, my hopes were dashed. I can see what the band were trying to achieve with the video, but for me it just doesn't work. Instead of being charming, it comes out looking amateur. Watch the Mat Whitecross directed video below to make up your own mind.
Another major talking point is the track 'Princess of China' which features Rihanna on vocals. Going by the credentials of Coldplay, this is a very strange move. Having probably arisen during brunch with Chris Martin and his pals Jay-Z and Kanye West, this collaboration seems like an obvious marketing tactic for the band as they look to reach a wider audience with 'Mylo Xyloto'. However with Martin praising the track as his favourite bit of the album, us punters will have to wait and see whether the risk pays off when the album drops.
With 'Mylo Xyloto', Coldplay have looked to develop musically as a band. Whilst spending months in the studio experimenting with new sounds and styles, Martin and the gang are in search of that masterpiece album à la 'Achtung Baby'/'OK Computer'.
Coldplay are often regarded as the bully boys of alternative music. Constant disapproval from those that claim the music is too boring and that they've been on a downward spiral ever since their hit album 'A Rush of Blood to the Head' means that the band have a massive point to prove. As Coldplay look set to embark in a daring, new direction, 'Mylo Xyloto' may be the seminal album Coldplay need to shut the haters up once and for all.
Coldplay's incredible set closer at Glastonbury shows the potential of their new material: